


A Portfolio of
Exceptional F&B Experiences
Exceptional F&B Experiences
Leading
The Way in Hospitality
The Way in Hospitality
Crafting
Exceptional Dining Experiences
Exceptional Dining Experiences
Ibrahim
El-Shayeb
Founder and CEO of Master Company for Catering and Italian International Catering.

Ibrahim El-Shayeb,
founder and CEO of Master Company for Catering and Italian International Catering
is driven by a passion for creating exceptional dining experiences. This passion has been the cornerstone of his journey, guiding the growth of a diverse portfolio of successful brands across Egypt and the Middle East. Under his leadership, Master Company has expanded to include local favorites such as Bell’s, Torino, and Eat & Run, as well as prominent international franchises like EL&N, Second Cup, Kim's, and Nespresso. Ibrahim’s unwavering commitment to quality, innovation, and customer satisfaction continues to be the heart of the company’s success. we’ve got you covered. Something is not your average order-taking vendor. We are proud to be the go-to partner for some of the world’s biggest agencies and brands because they trust our expertise
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Lead the way in F&B innovation and hospitality excellence.
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Deliver outstanding customer service and create unforgettable experiences.
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Maintain the highest standards of quality in every aspect of our business.
Portfolio
of Brands
A Diverse Collection of Culinary Excellence









Owned Concepts
• BELL’S CATERING SERVICE
• EAT & RUN
Master Franchises
• THE TERRACE
• TORINO (By Italian International Catering)
Sub-Franchises & Distribution Agreements:
• SECOND CUP (Distribution Agreement by Italian International Catering)
• Nespresso (Distribution Agreement by Italian International Catering)
our vision and philosophy
We are centered on leading the Middle Eastern hospitality landscape through culinary innovation, exceptional service, and the creation of inspiring dining experiences that exceed expectations and foster growth.
Leading Culinary Innovation
At Master Company, we push the boundaries of culinary innovation, setting new standards for quality and service across the Middle Eastern hospitality landscape.
Creating Inspiring Dining Destinations
We are dedicated to crafting dining experiences that inspire growth and transformation, providing destinations where every meal is an opportunity for guests to connect, discover, and enjoy.
Exceeding Expectations
Our commitment goes beyond just meeting expectations; we strive to exceed the desires of our guests, partners, and communities, ensuring every experience is exceptional and memorable.


Our Journey
Over the Years
Timeline and history
2015
2016-2018
2019
2020
2021
2022
2023
2024
2025 (Projected)
Our Impact
at a Glance
Service Our reach
From Concept to Excellence
A Nationwide Presence
Cairo’s Leading Branches
Serving the World’s Gateways
A Legacy of Satisfaction
MORE INFO & INSIGHTS
10+ Years of Experience
500+ Employees
Open 365 Days a Year
98% Positive Review Rate
about us
Master Company, in partnership with Italian International Catering, stands as a leading hospitality force in
Egypt and the Middle East. Our diverse portfolio of both owned and franchised dining concepts offers a wide range of experiences—ranging from laid-back cafés to sophisticated restaurants, ensuring there's something
for every taste.
Coupled with our premier catering services, we deliver exceptional quality and unwavering customer satisfaction, whether at the table, during events, or across every interaction. At Master Company, we take pride in consistently exceeding expectations and setting the standard for hospitality excellence.