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A Portfolio of
Exceptional F&B Experiences

Leading
The Way in Hospitality

Crafting
Exceptional Dining Experiences

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01.

Ibrahim
El-Shayeb

Founder and CEO of Master Company for Catering and Italian International Catering.

Ibrahim El-Shayeb,
founder and CEO of Master Company for Catering and Italian International Catering

is driven by a passion for creating exceptional dining experiences. This passion has been the cornerstone of his journey, guiding the growth of a diverse portfolio of successful brands across Egypt and the Middle East. Under his leadership, Master Company has expanded to include local favorites such as Bell’s, Torino, and Eat & Run, as well as prominent international franchises like EL&N, Second Cup, Kim's, and Nespresso. Ibrahim’s unwavering commitment to quality, innovation, and customer satisfaction continues to be the heart of the company’s success. we’ve got you covered. Something is not your average order-taking vendor. We are proud to be the go-to partner for some of the world’s biggest agencies and brands because they trust our expertise

  • Lead the way in F&B innovation and hospitality excellence.

  • Deliver outstanding customer service and create unforgettable experiences.

  • Maintain the highest standards of quality in every aspect of our business.

02.

Portfolio
of Brands

A Diverse Collection of Culinary Excellence

Owned Concepts

• BELL’S
• BELL’S CATERING SERVICE
• EAT & RUN

Master Franchises

• EL&N
• THE TERRACE
• TORINO (By Italian International Catering)

Sub-Franchises & Distribution Agreements:

• Kim’s
• SECOND CUP (Distribution Agreement by Italian International Catering)
• Nespresso (Distribution Agreement by Italian International Catering)

our vision and philosophy

We are centered on leading the Middle Eastern hospitality landscape through culinary innovation, exceptional service, and the creation of inspiring dining experiences that exceed expectations and foster growth.

1

At Master Company, we push the boundaries of culinary innovation, setting new standards for quality and service across the Middle Eastern hospitality landscape.

2

We are dedicated to crafting dining experiences that inspire growth and transformation, providing destinations where every meal is an opportunity for guests to connect, discover, and enjoy.

3

Our commitment goes beyond just meeting expectations; we strive to exceed the desires of our guests, partners, and communities, ensuring every experience is exceptional and memorable.

03.

Our Journey
Over the Years

Timeline and history

2015

Master Company was founded, marking our entry into the hospitality sector. We also launched our first owned concept, Bell's Restaurant, in Maadi.

2016-2018

Focused on refining Bell's operational model and building a loyal customer base.

2019

Bell's expanded to Cairo International Airport, significantly increasing its reach.

2020

Continued growth for Bell's within Cairo International Airport, opening new locations in Terminal 2.

2021

We established Italian International Catering and secured the Torino master franchise from Italy, opening the first Torino branch. Bell's also expanded further into Terminal 3 at Cairo International Airport.

2022

Launched our grab-and-go concept, Eat & Run, in Luxor, and secured a key distribution agreement with Nespresso. Torino and Bell's also expanded their presence.

2023

Expanded our franchise portfolio by acquiring the sub-franchise rights for Second Cup and continued Torino’s expansion at airport locations.

2024

Secured the Kim’s sub-franchise and signed master franchise agreements for EL&N and The Terrace (covering Egypt & Morocco). Bell's prepared for major new locations at the Giza Plateau and Hazard Mall.

2025 (Projected)

We anticipate the grand opening of Bell’s at the Giza Plateau and Hazard Mall, along with the expansion of EL&N and The Terrace across Egypt and Morocco.
04.

Our Impact
at a Glance

Service Our reach

From Concept to Excellence

We proudly offer 8 Diverse Concepts that cater to a wide range of dining preferences.

A Nationwide Presence

With over 220+ Distribution Locations, our reach ensures you can enjoy our services wherever you are.

Cairo’s Leading Branches

We’ve established 5+ Branches Across Cairo, making our services accessible throughout the capital.

Serving the World’s Gateways

We’re strategically located in 7+ Airport Locations in Cairo & Luxor, ensuring convenience for global travelers.

A Legacy of Satisfaction

With 5 Million+ Satisfied Guests, our guests’ happiness is a testament to our dedication to excellence.

MORE INFO & INSIGHTS​

10+ Years of Experience

Over a decade of excellence in the hospitality and catering industry.

500+ Employees

A dedicated and skilled team working together to deliver outstanding service.

Open 365 Days a Year

We’re committed to serving you every day of the year, ensuring consistency and availability.

98% Positive Review Rate

Our commitment to quality and customer satisfaction is reflected in the high praise we receive from our guests.

about us

Master Company, in partnership with Italian International Catering, stands as a leading hospitality force in Egypt and the Middle East. Our diverse portfolio of both owned and franchised dining concepts offers a wide range of experiences—ranging from laid-back cafés to sophisticated restaurants, ensuring there's something for every taste.

Coupled with our premier catering services, we deliver exceptional quality and unwavering customer satisfaction, whether at the table, during events, or across every interaction. At Master Company, we take pride in consistently exceeding expectations and setting the standard for hospitality excellence.

TOGETHER, LET’S REDEFINE
EXCELLENCE IN DINING.

CONTACT US

24 Block 63 10th Sector,
Zahraa El-Maadi, Cairo

02 2747 0255 / 02 2747 0283

info@mastercompany-egypt.com

  • 2024 MASTER COMPANY